How the Blair Witch Project Fooled Everyone in 1999

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With three feature-length movies, multiple video games, and a whole book series, the Blair Witch Project is now a pop-culture icon and horror franchise, but it didn’t start that way.

The year is 1999. The decade was dominated by the teen slasher genre with films like Scream, I Know What You Did Last Summer, Halloween H2O, and Urban Legend scaring up audiences and raking in the dough. And then The Blair Witch Project came along. There was no masked villain -- just an entity in the forest. There was no sleek filming, a pop music infused soundtrack, or stars plucked from Dawson’s Creek. The budget of the film hovered around $60,000. And by the end of its initial run, The Blair Witch Project would go on to gross nearly $250 million dollars worldwide. But how did it happen?

Well, the origins of the Blair Witch began back in 1997, when a couple of ambitious filmmakers decided to make a fake-documentary short on the Blair Witch and got the short to air on the IFC show “Split-Screen”. Through the eight-minute short, directors Daniel Myrick and Eduardo Sánchez were able to get enough funding to make a feature-length version of the movie. Hiring three amateur actors for the parts of the documentary crew, the movie would be a far-cry from any type of Hollywood production.

With a few cameras, a group of amerture actors, and an extremely low budget, the filmmaker of the Blair Witch Project not only set out to create some horrific horror, but fool everyone in the process. Learn how the 1999 movie fooled everyone into believing it was real, how people still believe it to this day, and how the legacy of the Blair Witch Project has influenced horror movies forever.

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