Transformers: Rise of the Beasts | Mixed Reality Live TV Spot | Optimus Prime and Primal

‘Til All Are One. #Transformers #RiseOfTheBeasts #FinalFour

Optimus Prime and Primal rise in a first-of-its-kind mixed reality activation to promote the upcoming Transformers: Rise of the Beasts film during the 2023 NCAA Men’s Final Four on CBS. The live TV Spot transported viewers at home to a 1990’s-era Brooklyn outdoor basketball court—alluding to the setting of the upcoming film.

Returning to the action and spectacle that have captured moviegoers around the world, Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure and introduce the Maximals, Predacons, and Terrorcons to the existing battle on earth between Autobots and Decepticons. Directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback, the film arrives in theatres June 9, 2023.

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Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

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