Why The Darkest Minds Bombed At The Box Office

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These are dark times for The Darkest Minds. Over the first weekend of August 2018, the YA series turned hopeful film franchise was introduced to moviegoers by 20th Century Fox - and audiences were not interested. Released in 3,127 theaters, the movie was met with a resounding splat at the box office, earning only around $6 million domestically and not faring much better overseas. It's enough to mark the movie as having one of the worst opening weekends ever for a release of that size - so you can probably say goodbye to any adaptation of the series' second book…

Colorful characters | 0:43
Muddled marketing | 1:41
Give it some star power | 2:12
Murky action | 2:58
Cut-rate | 3:57
Twilight of YA | 4:29
The darkest legacy | 5:02

Read more here → https://www.looper.com/130420/why-the-darkest-minds-bombed-at-the-box-office/

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